Most copywriting sucks. Just sucks. And not (necessarily) because of poor grammar, or spelling, or vocabulary, or composition.
And, well, sorry, but...your copywriting probably sucks too.
Most copywriting sucks because it's not copywriting. Most of what passes for copywriting today is just...writing.
What's so special about copywriting? It has to produce results. To do so, it has to have exactly one goal: to spur the reader to action. To give them the urge, right here, right now, to click the "Buy Now" button/call today/visit your store/whatever action you want reading that piece to lead to.
Entertaining? Informing? Amusing? Great secondary goals. But if you don't give the reader an incentive to act now, you may just entertain/inform/amuse them into buying somewhere else.
Self-anointed "marketing consultants" and "social media gurus" just irritate the crap out of us - because they want to tell you how to grow your business. You know - your business? The one they know nothing about? They'll take your money and then hit the road. It's what they do.
We work with you: sit down together to discuss your business, your issues, where you see your business going. Then map out a strategy - together - to reach those goals. Then and only then do we get to work - keeping you up to speed the whole way.
It's the only approach that makes sense to us. We think it's the reason many of our clients have stayed with us for ten years or more.