Strategy. Writing. Design. For Growing Businesses.

One Resource. Comprehensive Services. Real Results.

There Are Only Two Ways to

Grow Your Business:

Build Your Sales. Or Cut Your Costs.

Isn't Building Your Sales More Fun?

We use a simple formula for growing our clients' businesses: Great design attracts viewers to your message. Effective writing delivers that message. A solid strategy lets them work together to boost your sales. And collaboration is what makes it all click - because our expertise is worth nothing to your bottom line without your expertise (it's your business, after all). The sum of the parts: your business grows.

Strategy + Design + Writing + Collaboration = Growth

STRATEGY

Running a multinational corporation? Or an online locally-sourced artisanal cat sweater shop? Doesn't matter. Your business can't grow until you adopt a strategic view.

So, planning? Sure, but more. Coordinating all your growth efforts so they work together most effectively and efficiently - instead of stepping all over each other's toes.

Without a strategic perspective, you may be in business, but you're not running your business.

One keeps you busy. The other keeps you growing.

 

 

 

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DESIGN...

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Excellent design slices through the noise, the thousands of images and messages bombarding your target market every day, to grab - and hold - their attention.

Excellent design immediately shows your target customer how your business can fill their needs.

But important as design is, as much as it's talked and written about today, it can only do so much. It can convey your message, but it can't be your message.

That's where outstanding writing comes in. And for us, effective design and effective writing go hand in hand.

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WRITING...

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Most copywriting sucks. Just sucks. And not (necessarily) because of poor grammar, or spelling, or vocabulary, or composition.

And, well, sorry, but...your copywriting probably sucks too.

Most copywriting sucks because it's not copywriting. Most of what passes for copywriting today is just...writing.

What's so special about copywriting? It has to produce results. To do so, it has to have exactly one goal: to spur the reader to action. To give them the urge, right here right now, to click the "Buy Now" button/call today/visit your store/whatever action you want reading that piece to lead to.

Entertaining? Informing? Yeah, they're great. But if you don't give the reader an incentive to act now, you may just entertain or inform them into buying somewhere else.

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COLLABORATION...

Self-anointed "marketing consultants" and "social media gurus" want to tell you how to grow your business. You know - your business? The one they know nothing about? They'll take your money and then hit the road.

It's nothing but a waste of your time - the one commodity you never have nearly enough of.

We work with you: sit down together to discuss your business, your issues, where you see your business going. Then map out a strategy - together - to reach those goals. Then we get to work - keeping you up to speed the whole way.

Collaborating.

It's the only approach that makes sense to us. We think it's the reason most of  our clients have stayed with us for years.

BACKGROUND...

Professional Business Writing/Copywriting: 35+ yearsGraphic Design: 25+ yearsWeb Design: 10 yearsCorporate Training Design/Implementation: 6 yearsIllustration - Medical/Technical: 5 yearsSocial Media Management: 8 years

RCS Strategy Is Randall C. Seefeldt...

B.A. cum laude, Butler University:

Psychology (Industrial/Organizational, Statistics)

Postgraduate Study:

Behavioral Economics | Marketing | Business Strategy

Economics | Business Law | Linguistics

Finance | Adult Education/Training Methodologies

Published in:

Indianapolis Business Journal | Nation’s Restaurant News

Beverage Industry Magazine | PRNewsWeb

Inside Indiana Business | Indianapolis Star

U.S. News & World Report | CNN.com

 

AREAS OF WORK...

Writing

- Web Content Writing/Rewriting

- Copywriting/Editing

- News Releases

- Advertising Copy, Air/Print

- Newsletters

- Business Plans

- Marketing Plans

- Corporate Reports

- Corporate Presentations

- Training Materials

- White Papers

- Proposals

- Surveys

- Public Relations

Web

- SMB/Corporate Websites

- eCommerce Sites

- Responsive/Mobile Design

- Custom Landing Pages

- Original Designs

- Password-Secured Pages/Sites

- Contact Forms

- Surveys

- Email Campaigns

- Content Management Systems

- Image Editing

- Search Engine Optimization

- Social Media Strategies

Print Design

- Advertising

- Product Packaging

- Product Labeling

- Logos/Corporate Identity

- Brochures/Flyers

- Signage - Indoor/Outdoor

- Banners

- Charts

- Maps

- Menu Design/Templates

- POS Materials

- Training Materials

- Exhibition Materials

- Vehicle Graphics

Illustration

- Technical

- Medical/Orthopedic

- Real Estate

- Logos/Corporate Identity

- Manuals/Instructions/IFUs